Dolphin Water Softeners was looking to create waves in its industry with a new, fresh and modern brand. C2 designed branding that combined the two key elements of the company name - a water droplet and the leaping dolphin. The designs for the stationery were kept clean and contemporary for maximum impact, while the C2-created tagline ('Clean and clear') sums up the benefits of the company's service.

C2 also created the concept and design for the press advert used to launch the company.